Professional Experience

Software Programmer & Social Media Coordinator
- Developed custom software solutions tailored to the company's operational needs, including maintenance request applications, internal tracking systems, and workflow optimization tools.
- Managed and updated the company’s website to ensure accurate, up-to-date representation of services, project showcases, and client communications.
- Oversaw social media strategy and content creation, enhancing brand visibility and customer engagement across platforms like Facebook, Instagram, and LinkedIn.
- Implemented and maintained SharePoint systems to streamline internal document management, team collaboration, and project organization.
- Collaborated closely with management and field teams to identify technology gaps and propose digital solutions that improved efficiency and communication.
- Provided IT support and troubleshooting for office and field operations, ensuring minimal downtime and smooth day-to-day functioning.
Part-time Web Developer
- Developed custom websites primarily using WordPress, working extensively with popular themes and builders such as Elementor, Astra, and other premium and custom-built templates.
- Proficient in both Block Theme development and Classic Theme development, leveraging Advanced Custom Fields (ACF) to build highly flexible and user-friendly websites.
- Designed and developed custom WordPress plugins to extend website functionality based on client-specific requirements.
- Applied effective SEO strategies, including on-page optimization, keyword integration, performance enhancements, and structured data implementation to improve site visibility and rankings.
- Skilled in creating interactive prototypes and design systems using Figma, with additional expertise in Adobe XD, Adobe Illustrator, Adobe Photoshop, and Canva for designing and editing social media content, branding materials, and marketing assets.
- Managed and executed social media marketing campaigns across platforms like Facebook, Instagram, and LinkedIn, developing targeted content strategies and improving audience engagement.
- Developed responsive front-end interfaces using HTML, CSS, and JavaScript, ensuring cross-browser compatibility and modern design aesthetics.
- Built web applications and backend functionality using phpMyAdmin and MySQL for database management and integration.
- Created mobile-friendly applications using FlutterFlow and Firebase, building dynamic app interfaces and real-time database connectivity tailored to specific business workflows.
- Collaborated closely with clients to gather requirements, propose technical solutions, and deliver fully customized digital products.
- Continuously explored new technologies, industry trends, and best practices in web development, app development, SEO, and digital marketing to provide innovative solutions for clients.

Freelance Web Developer | App developer
- Designed and developed responsive websites and web applications tailored to client specifications and industry standards.
- Implemented WordPress CMS to build and customize websites, integrating themes, plugins, and custom code as necessary.
- Leveraged various WordPress themes to expedite development processes while ensuring a polished and professional appearance.
- Built and deployed cross-platform mobile applications using FlutterFlow, integrating Firebase and third-party APIs to deliver user-friendly, scalable solutions.
- Provided ongoing maintenance and support for websites and applications, addressing technical issues, performing updates, and implementing security measures as needed.
- Produced high-quality written content for websites, including articles, blog posts, product descriptions, and marketing copy, tailored to client specifications and target audiences.
Education
MSc in Software Engineering
PGD in Digital Design & Development - Web
GPA: 4.16 / 4.33
Awards: Deans Honor Award 2024 & 2025
2024/25 North Island College Foundation award
BSc (Hons) in Software Engineering
Academics: First class honors
Dissertation: Machine learning and deep learning web application for breast cancer prediction
My Skills
Web Development
WordPress (Elementor, Astra, ACF, Custom Plugins)
Frontend: HTML5, CSS3, JavaScript, Responsive Design
Backend: PHP, MySQL, phpMyAdmin
WooCommerce Development & Customization
SEO Optimization (On-page, Performance, Structured Data)
App Development
FlutterFlow
Firebase
- RevenueCat
Cross-platform Mobile App Development
Real-time Database Connectivity
API Integration
Design & Prototyping
Figma (Interactive Prototypes, Design Systems)
Adobe XD, Photoshop, Illustrator
Canva (Marketing & Social Media Assets)
UI/UX Design Principles
- Wireframing & User Flows
Professional Skills
Project Management & Workflow Optimization
Client Communication & Collaboration
Content Writing & Copywriting
Social Media Strategy & Campaign Execution
Agile & Scrum Methodologies